Web Design & SEO Strategies

How often should I blog?

This is a common question. For each person I offer this same advice… As often as you can!

Not everyone is made for blogging. Some people seem to run into road blocks mentally and feel they have nothing to say.. Some just spout things out like they are some fountain of information. You are most likely in between.

The more you update your website with unique content, the more important your website becomes. The main websites out there in any industry are constantly changing. Those that change every few minutes will have the search engines scouring them all the time in order to provide searchers the most relevant information.

If you begin blogging, set up a schedule. Maybe the first 10 minutes of your day is dedicated to popping out a quick thought about your business or industry. Maybe you take one day and slam out 5-7 articles and post date them to hit one every day. Whatever your strategy, stick with it. Let Google and Yahoo get used to coming back to your site everyday for something new.

And if you get stuck and need inspriation, do a search for information related to your industry and see what others are writing about. Chances are someone either has it wrong or can inspire you to express your own take on a subject.

The bottom line is that frequent changes to your website prevent your website from becoming stale. With the right focus on blogging and SEO strategy, your website can stay at the top of Google and Yahoo all the time!

Can you be found online? What’s your Strategy?

There are few accidents in life. Rarely do things “just happen.” Normally it is the execution of a plan that leads to the results we get. Or as many website owners are realizing, its the execution of NO plan that leads to NO results!

So what is your strategy to get found online?

If you have a high dollar budget like major banks or entertainment companies, you can probably afford major marketing campaigns with resources like Google Adwords or Yahoo Overture. But if you are not careful, you can quickly spend hundreds (if not thousands) of dollars to get yourself “Paid to the Top” with limited results.

If you are on a more limited budget, you may market your website on your business cards and mailouts. While people may visit your website because of these efforts, you aren’t really gaining new business… after all, you’ve already touched them for them to find your website.

Found By Design takes a strategic approach to create an online web presence that catapults you into the top of the search results. We don’t promise overnight results as those are difficult at best to accomplish, regardless of the budget. However, what we do offer is a very powerful strategy that will get you online and at the top of the search engines… and KEEP YOU THERE!

So stop hoping someone might happen across your website… let us help you get Found By Design!

Careful How You Attract Visitors

I got a phone call today from an associate with a funny story to tell. Turns out she had a run in with a mortgage loan officer from another state that was inadvertnately making a “friend” request to her underage daughter. This was not the loan officer’s intentions, but even the best intentions layed out on ill-advised plans need to be addressed.

The loan officer was looking for ways to attract visitors to his website. He had heard how great “YouTube” was, so he decided to use that to attract people to him. That in itself is not a bad thing, but the way he launched this campaign was the issue.

He had several of his past clients do a 30 second testimonial and posted them to YouTube. Then using some free software, he sent out requests to unknown YouTube users to add him as a friend so he could get as many people as possible to view his new testimonials. The problem is that the email came across asking you to become his friend so you could view personal videos uploaded to YouTube. And this ended up in my associate’s teenage daughter’s inbox.

Her initial reaction was “ewwww!” She never responded, but immediately told her mom. Being a mom, my associate did view the information to see who was soliciting her daughter. She even checked the sexual offender registry just to double check.

My associate is a loan officer as well, and knows a bit better how to market her website. So she did call the guy and although at this point she was not “mad” she played the mad mother role and really let this guy have it. But what would have happened if she wasn’t a loan officer? What if she did not understand what the man’s real intentions were?

Needless to say, he has changed and re-thought his “campaign.” But if he had actually developed a real strategy for his interney presence, this most likely would have never been an issue. It’s not about the number of visitors… its about the quality of the visitors you attract!

If you are considering building a website, or re-vamping the one you have, contact Found By Design today and let us help you design a website that not only gets noticed, but also gets Found!

Powerful Results for Website Needs

After creating and running several successful websites, Found By Design is being launched to help other business owners and sales professionals capture a tremendous share of business from online. With the right design, strategy and execution your website can rank in the top 10 of Google and Yahoo!

The results are dramatic! Consider the power your website could offer:

• You at the top of Google and Yahoo with naturally searched phrases!
• Since your results rank organically, you appear to be THE expert!
• Millions of people look online before calling someone. They SHOULD find you!
• No need to spend thousands of dollars on ADS! You are at the top ORGANICALLY!
• POWER: Add a search phrase and be at the top in MINUTES!

These are just a few of the benfefits we can bring to your business! You can have a website that just sits there.. or you can be FOUND by DESIGN!