Web Design & SEO Strategies

In SEO, Proper Linking Makes a World of Difference

All across the internet you will read articles on the importance of getting links coming to your website from other websites. This is known as “backlinking.” However, for SEO purposes, you need to know the proper way to format these links.

The idea is that the text of your hyperlink (known as Anchor Text) should in short “tell” the search engines what the website it points to is all about. Look at the example below:

Wrong Way:

When buying a home in the Charlotte area, there are many options to choose from. One should give serious consideration to the FHA mortgage loans in Charlotte. For more information visit www.EdNailor.com

Proper Way:

When buying a home in the Charlotte area, there are many options to choose from. One should give serious consideration to the FHA mortgage loans in Charlotte. For more information visit Charlotte FHA Mortgage Loans

Did you notice the difference?

The first example pointed the reader (and search engine spider) to visit www.EdNailor.com. As far as the search engines know, the website you would land on there is about EdNailor, whatever that is. However, in the second example, the anchor text of the link says Charlotte FHA Mortgage Loans, yet the link points to www.EdNailor.com. This actually tells the search engines that the web page it will land on is about FHA Motrtgages in Charlotte. This boost the effectiveness for this keyword phrase and helps boost the results to the top. (example: See Google Rank for this keyphrase Charlotte FHA Mortgage Loans)

So as you can see, the proper use of linking and anchor text can make a big difference in SEO results!