Affordable Lead Generating Websites

In SEO, Proper Linking Makes a World of Difference

All across the internet you will read articles on the importance of getting links coming to your website from other websites. This is known as “backlinking.” However, for SEO purposes, you need to know the proper way to format these links.

The idea is that the text of your hyperlink (known as Anchor Text) should in short “tell” the search engines what the website it points to is all about. Look at the example below:

Wrong Way:

When buying a home in the Charlotte area, there are many options to choose from. One should give serious consideration to the FHA mortgage loans in Charlotte. For more information visit www.EdNailor.com

Proper Way:

When buying a home in the Charlotte area, there are many options to choose from. One should give serious consideration to the FHA mortgage loans in Charlotte. For more information visit Charlotte FHA Mortgage Loans

Did you notice the difference?

The first example pointed the reader (and search engine spider) to visit www.EdNailor.com. As far as the search engines know, the website you would land on there is about EdNailor, whatever that is. However, in the second example, the anchor text of the link says Charlotte FHA Mortgage Loans, yet the link points to www.EdNailor.com. This actually tells the search engines that the web page it will land on is about FHA Motrtgages in Charlotte. This boost the effectiveness for this keyword phrase and helps boost the results to the top. (example: See Google Rank for this keyphrase Charlotte FHA Mortgage Loans)

So as you can see, the proper use of linking and anchor text can make a big difference in SEO results!

Blogging is a Powerful Tool

When I first heard about blogging, I really thought it was only for social web applications. I associated it to websites like Facebook and MySpace. Being in my mid 30’s I did not have a lot of desire to enter the MySpace world, so I ignored blogging.

Soon I began to notice that most of the top results in the search engines were related to blogs. After futher investigation, I noticed that blogs were for more than teens chatting to each other. Businesses could use “business blogging” to really connect with their clients. From that moment, I began a journey that has led me to establish Found By Design.

Blogging has tremendous power. You can connect to potential clients like never before, and since your website’s content is being updated constantly, the search engines keep coming back for more!

Of course, there are strategies that should be employed. You can begin blogging and some how luck up to get ranked, or you can follow steps to ensure your success. As much as you will personally invest with time, energy and passion in to your blogging, you might want to ensure its worthwhile with a well though out blog!

Thats where Found By Design comes in. We can help develop a stratgey to get you found online. Contact us today.

How often should I blog?

This is a common question. For each person I offer this same advice… As often as you can!

Not everyone is made for blogging. Some people seem to run into road blocks mentally and feel they have nothing to say.. Some just spout things out like they are some fountain of information. You are most likely in between.

The more you update your website with unique content, the more important your website becomes. The main websites out there in any industry are constantly changing. Those that change every few minutes will have the search engines scouring them all the time in order to provide searchers the most relevant information.

If you begin blogging, set up a schedule. Maybe the first 10 minutes of your day is dedicated to popping out a quick thought about your business or industry. Maybe you take one day and slam out 5-7 articles and post date them to hit one every day. Whatever your strategy, stick with it. Let Google and Yahoo get used to coming back to your site everyday for something new.

And if you get stuck and need inspriation, do a search for information related to your industry and see what others are writing about. Chances are someone either has it wrong or can inspire you to express your own take on a subject.

The bottom line is that frequent changes to your website prevent your website from becoming stale. With the right focus on blogging and SEO strategy, your website can stay at the top of Google and Yahoo all the time!